The Consistent Coach Podcast

Pre-TCC: The problem with most business programs

March 22, 2021 Stacie Mitchell Episode 16
The Consistent Coach Podcast
Pre-TCC: The problem with most business programs
Chapters
The Consistent Coach Podcast
Pre-TCC: The problem with most business programs
Mar 22, 2021 Episode 16
Stacie Mitchell

Join Stacie as she digs into what’s wrong with most business programs. 
Hint: We’re not letting things be easy! 

Listen as she explains what to look for when you’re investing in a program, and how to be sure it’s what you really need for your business. If you’re even thinking about investing in a program anytime soon, this is a must-listen!

Applications are now open for the Simple Success Collective, my affordable 6 month mastermind program for entrepreneurs building their businesses in limited hours. Whether you have a full time job or other responsibilities limiting your time and energy, this was built specifically for you. 

The focus of this mastermind is to grow your business while keeping it as simple and constrained as possible. With just the important stuff you need, and none of the fluff you don’t! If you want in, you can apply by visiting staciemitchell.com/collective.

Show Notes Transcript

Join Stacie as she digs into what’s wrong with most business programs. 
Hint: We’re not letting things be easy! 

Listen as she explains what to look for when you’re investing in a program, and how to be sure it’s what you really need for your business. If you’re even thinking about investing in a program anytime soon, this is a must-listen!

Applications are now open for the Simple Success Collective, my affordable 6 month mastermind program for entrepreneurs building their businesses in limited hours. Whether you have a full time job or other responsibilities limiting your time and energy, this was built specifically for you. 

The focus of this mastermind is to grow your business while keeping it as simple and constrained as possible. With just the important stuff you need, and none of the fluff you don’t! If you want in, you can apply by visiting staciemitchell.com/collective.

Hello and welcome back to a brand new episode of the Burned Out to Biz Boss podcast!

Before we get started, I want to encourage you all to come join the Facebook group, where I’ll be hosting a free Masterclass on March 29th on How to Get Clients. This will be SO MUCH MORE than just about selling on social media. There are a whole range of strategies and tactics which suit pretty much all personalities and needs, so I’m going to cover what those are, as well as the things you need in place before you can easily sign clients, and you don’t want to miss it.

You can join the group by going to staciemitchell.com/group.

Now: let’s hop into today's topic: The problem with most business programs.

So first, let me say, I have invested probably over $20,000 in building my business. I know some of you are probably gasping right now. It’s a big number. I’ve been a part of at least 4 business programs, countless 1:1 coaching sessions, and many, many courses. 

I tell you this because I want you to know a few things: There’s a lot of noise out in the online space. A WHOLE LOT. There are coaches and strategists for almost everything: Instagram, Pinterest, Facebook groups, Facebook ads, SEO, email marketing, you name it, programs and courses exist for it.

The problem is that all of the strategies work if they're the right strategies for you, But many times you don't know if it's the right strategy  until you get into it.  So you may pay thousands of dollars  to join a course or a program and then quickly realize “this is NOT the program for me.”

And what's worse, the majority of these programs last anywhere from typically 8 to 12 weeks.  This also includes programs on launching your business so taking your business from  brand new to launching an offer at the end of the program.

Now there's nothing wrong with this, however, I find that for entrepreneurs who are working full-time and building their businesses on the side, there's almost never enough time to implement,  to get feedback,  and to evaluate what's working before the program is over.

 And even worse,  many of these programs are filled with sometimes hundreds of students,  so while they may have wonderful foundational content for entrepreneurs,  there's very little opportunity to ask questions unique to their business, their life, and their specific challenges.

And so you join one of these programs with the hopes that it will grow your business or help you be more successful,  but you find yourself rushing through the implementation of the content, sometimes not even able to keep up with the content,  or even worse deciding that this person's, this coach’s, this experts’, approach doesn't align with your values. 

And sometimes these programs are a really high investment with really big promises.  And I think that's especially true  when you're brand-new to entrepreneurship, and you're looking for the big secret to being successful quickly.  And these coaches and experts can sometimes prey upon  the emotion of really wanting to quit your job and be successful in your business.  and now there's some truth that that's just marketing. And in some ways I think that's true. 

But I also think that it is very hard to be in a program for 8 to 12 weeks and to get everything you need to grow a business.  Now I don't expect any program is going to include everything you need to grow a business, that's a little much,  especially when you take into consideration the legal and financial aspects of having a business, owning a business. But my point is to promise let’s say a 5 figure launch in 12 weeks or something similar really isn't fair or accurate for the majority of the clients going through the program, and this is especially true if you’re a brand new business.

Another thing that really bothers me about a lot of business programs is this idea that there are all the secrets and this program that are going to rocket your business ahead of any of the other businesses online.  I just want to tell you: it's not true.  It's really good marketing,  but I guarantee that you can find that information for free online. 

Now I am not saying business programs are bad.  I needed the programs I was in to grow my business.  but I see so many coaches and experts charging a whole lot of money, promising really huge results,  based off of so-called secrets that are not secrets.

And I suspect that if  many of those clients knew the secrets beforehand, they probably wouldn't enroll in the program. Because I've heard from several clients that they get into some of these programs and realize that the strategies are not aligned with who they are and their values.  The secrets don't feel good to these people, but now you've made this huge investment and what do you do?

And what's worse:  I have seen coaches leading these programs focus too much  on their clients’ results,  almost to the detriment of the client's mental health. If you remember in episode 10 with my client Bri, her burnout started when she was being coached to create a course in her business. Her coach created a schedule for her that barely allowed for her to breathe so that she could get a course launched quickly.  The focus was not on building a business that felt good, the focus was on the results, above all else.

And I think the absolute worst thing I’ve ever seen personally is when I joined a pretty high investment program and the expectations I had weren’t met, and I was just glad that I already had a solid foundation because others were visibly struggling and from what I could see, not getting much support.

Now, I really focus on how you can know you’re making the right investment for your business, for where it is right now, based on my own experiences.

First things first: Be wary of secrets, formulas, or any coach that doesn’t give you any glimpse into what their approach is to building a business. If all they focus on is results in their messaging, but give very little away, you may want to dig a little deeper and ask a WHOLE LOT of questions. 

Because what I see happen is that you’re drawn in by the successes you see, but you have no idea what the methods are or what will be taught in the content. And that can be dangerous because strategies may not align with you.

Another thing to ask is how much content there is each week, and what the time commitment is for implementing that content. Again, so many of these programs cram loads of content and complex strategies into 8-12 weeks. If you’re working full time, it will be a battle to get it all done.

And one of the biggest issues with business programs: many don’t allow much time for the biggest thing that keep us from growing: our mindset and our beliefs. If you’re struggling with mindset stuff, it can be super hard to implement what you’re learning, because maybe it causes you a lot of discomfort or you don’t believe it will work...or any other variety of reasons. 

And most programs just don’t get very into talking about it or allowing time to coach on it.

I’m going to go ahead and say it: If you have a lot of clients already, you probably don’t have a lot of hours available to be in a super complicated, time intensive program. In fact, if you have clients, you probably need a different kind of program altogether, maybe something like a Mastermind or a self-paced course, or even a 1:1 coach to help you keep growing.

I’m going to say something that may offend some people: If you’ve been in one really intense foundational business program, you probably don’t need another intense foundational business program. It is rare that there’s something mind-blowingly different about these programs. 

Now, I’m not saying that for every program out there, it’s just something to keep in mind as you’re thinking about investing in your business. But if you know the “basics”, you probably need something more specific, maybe on a specific approach you want to take, or you might need a Mastermind that can help you figure out how to keep growing in a way that feels good to your business.

Another question to ask outright is: 

  • How often will I be getting feedback and coaching from the leader of this program? 
  • How often will they be in the community answering questions? 
  • What will the coaching calls look like? 
  • Will I always get a chance to be coached on every call?
  • Do most of your clients complete the program? Meaning -- get the result that is promised?

You may even want to find a few people that went through the program and ask them questions too, because it can be very hard to see through the hype of some coaches programs.

And by the way, I want to make it very clear that I am not talking right now about any specific program or coach, this really is coming from a combination of my own experiences and the experiences I’ve heard from my clients and my audience. 

Now that I’ve covered some questions to help you make good investment decisions, I want to talk about my own new Mastermind program called Simple Success Collective.

I created this program specifically for entrepreneurs looking to grow their businesses in part time hours. It’s a 6 month mastermind which allows every member for the group time to implement the process I use to help simplify a business model to allow for greater growth in less time and with less complexity. 

I don’t focus on one strategy or method, and in fact, if you are brand new in your business, this is probably not the best program for you, because it’s meant to be almost like a business reset and an opportunity to constrain, be consistent, and create a realistic plan for quitting your job.

This program won’t be full of content that you don’t have time to implement. And because it’s 6 months and a small group, we get to problem solve together to make it happen over time, instead of rushing through and hoping that it works after the program is over. And I’ve made the program way more affordable than most too!

The real focus on this program is to keep business simple and to let it be easy. There are far too many programs focused on making your business more complex, which just doesn’t work for entrepreneurs wanting to grow but who have limited time available to them. 

If you think this might be the program you’re looking for, you can check out all the details at staciemitchell.com/collective and submit your application for the group. Spots are limited and we’ll have our first call in mid-April. I hope to see your application come in soon!

If you enjoyed this episode, please take a moment to leave me a review over in iTunes. This is the only way I can really know who’s listening AND it totally makes my day to read the reviews. I also would LOVE for you to screenshot this episode and tag me in your Instagram stories @staciemitchell Leaving a review and and sharing a screenshot are the best ways to get the podcast in front of more ears and it really means alot to me!