The Consistent Coach Podcast

Pre-TCC: When “it’s not working” in your business

April 12, 2021 Stacie Mitchell Episode 19
The Consistent Coach Podcast
Pre-TCC: When “it’s not working” in your business
Chapters
The Consistent Coach Podcast
Pre-TCC: When “it’s not working” in your business
Apr 12, 2021 Episode 19
Stacie Mitchell

Every entrepreneur thinks it, and usually thousands of times: 

“It’s not working.” 

Stacie covers exactly what to do when nothing seems to be working in your business, and the biggest mistakes she sees entrepreneurs making that keep their businesses from working -- and from growing.

Are you ready to design your unique, sustainable, and FUN plan for growing your business and quitting your job, a plan that makes it EASY to stay consistent so you can finally see your business grow? Come check out my 1:1 coaching program and apply here! https://bit.ly/BizBossDetails 

Show Notes Transcript

Every entrepreneur thinks it, and usually thousands of times: 

“It’s not working.” 

Stacie covers exactly what to do when nothing seems to be working in your business, and the biggest mistakes she sees entrepreneurs making that keep their businesses from working -- and from growing.

Are you ready to design your unique, sustainable, and FUN plan for growing your business and quitting your job, a plan that makes it EASY to stay consistent so you can finally see your business grow? Come check out my 1:1 coaching program and apply here! https://bit.ly/BizBossDetails 

Hello, my lovely listeners! 

I’m super pumped to talk with you today about something every business owner has said to themselves at least once: “It’s not working.”

I know I’ve for sure said it, probably a thousand times at this point. And every single time, it sends me looking for a new solution, a new shiny object that can solve all my problems.

And the worst part of all of this is that it slows me way down in my business. It stunts my growth more than anything else. Because I get all up in my head about how I have no idea what I’m doing, how what I’m doing isn’t quote, “the right thing,” to be successful, so I feel super bad and mopey about it, and then I’m totally primed to buy things I don’t need and look for quick solutions that don’t actually exist.

I see this over and over again in entrepreneurs. It's easy to choose a strategy and to very quickly tell yourself the strategy isn't working or that it’s not the right strategy for you.

And sometimes that might be true. It might not be a great fit for your personality or for your strengths. However what I see happening more often is that you make an informed decision about which strategies you're going to use, and then when they don't work immediately or as quickly you want you tell yourself "it's not working.". And this is when you move on to a new strategy which you then have to learn how to do from scratch. You can see how this can completely kill your business growth.

I find that so many business owners waste a lot of time learning new strategies before they've given the current strategies enough time to work or enough time to learn how to master them.

And I am guilty of this too.

What normally needs to happen is that you need to make some small tweaks to your current strategy, not an overhaul of your strategies. 

I'll give you an example: I just created a special opt-in offer for my new email subscribers. It's been active for probably a month now. 

And so far I haven't gotten any sales, which is fine because it's not pitched until the last email of the email series so I honestly don’t have enough data to make an informed decision yet about whether it’s working.

But what I could do is tell myself well that it’s not working and completely take a different strategy or approach. But what I will do when I get more data, if it’s still not working, is make one tweak at a time to see what works. 

Right now I already know that the email has a pretty high open rate so I know that I don't need to change my subject line. That's already working.

But I may need to change the information in the email, or I may need to tweak something on the sales page, or something more specific to the offer.

Notice that I didn't say I was going to stop using the email auto responder. Notice that I didn't say I was going to completely change my offer or completely change the email. 

Instead I'm going to make small tweaks, one at a time, until it works. Because that is business my friends. I hate to say this, but it’s pretty rare for things to work perfectly on the 1st try. 

And what's important is that it doesn't mean that it's not working. It is working, you're getting information. You're gathering data. You now know something is off. And this is where the experimentation starts. 

And in all honesty, that’s all marketing really is. It’s just one big experiment to see what your clients love and resonate with. If you know marketing (which I’ll be honest, I’m not an expert, so ignore my lack of actual terminology), you know that it’s common to test different parts of an ad or an email or a sales page. For example, it’s a common approach in email marketing to test subject lines and see which one has a higher open rate before sending the email to your entire list. This is called A/B testing -- testing to see what performs better based on tiny tweaks, and you can apply it to almost anything you put in front of potential clients to see what works best.

This is because it can be really hard to know what people want. I’ve used the A/B marketing approach in my own emails subject lines and I’m always blown away by what is actually popular! We think we know what they most want, but it’s hard to be sure until you test it. This is why even the biggest, most well known companies still test their products. They have focus groups. And if you notice, they’re still marketing, even when they have millions of customers.

Now like I said what I usually see is people just throwing out their entire strategy or even entire offers when they don’t immediately sell. We throw up our hands and say, "It's not working so why bother?", when it could be as small as a few words of copy on the sales page to start making sales. It could be as small as changing the subject line of an email, to suddenly start getting more eyes on your offer and thus more sales. 

But instead we do the harder thing, and we decide “this isn't working for me. I am going to try something completely brand new.” 

And, sometimes, rarely, that is the thing to do. But I would say 99% of the time, tweaking is the answer, not throwing the strategy away.

And here’s what I think is truly behind the thought, “It’s not working” -- a lack of patience.

I’ll be the first to admit to you -- I come across as a very patient person, but in regards to my business, I haven’t always been.

My lack of patience caused me to waste time, money, and energy because I thought there was a better, faster solution just outside my grasp. And if I just had this one course, or worked with this one coach, I’d get there faster.

NOPE. Let me tell you: My impatience has held me back. My impatience has wasted valuable time and money. My impatience caused me to make a lot of mistakes. And the worst part, my impatience has been the biggest cause of quitting my business for periods of time, which is never a good thing for growing your business.

The secret to growing your business in a sustainable way that feels good is to allow time and consistency to work its magic.

You can’t grow an engaged, connected audience overnight. You can’t grow trust overnight. You can’t grow your authority overnight. And anyone telling you this is possible is trying to sell you something.

There’s so much noise online. There are so many coaches showing you the top 1% of their clients results -- you know the ones: The $20k launches in 8 weeks and the high ticket sales and the 6 figure months. But it creates an unrealistic picture of what’s possible. 

I’m not saying these kinds of results can never happen. They do happen. But there’s rarely a time when we get the full picture, of the $20k launch after being in business for 5 years or the high ticket sales of a program that left the clients crying because the coach didn’t fulfill the promises of the program or someone who is left fried to a crisp after a big income month.

I’ve been following a lot of business coaches for several years, and it’s taught me something very important. You never know what’s actually going on behind the scenes.

Sometimes these coaches have 6 figures of debt while talking about their 6 figures in income, which only comes to light years later. Sometimes they have crippling burnout during these huge months, that they never talk about until years later. Sometimes they find they can’t sustain these big months with their business models, and it all explodes in their faces. 

These issues get shared years after the fact, so unless you’re paying attention, you don’t ever see the full picture. And all of us so badly want our businesses to work that many times we overlook something that might seem “too good to be true” or something that just doesn’t align because we want to believe there’s a secret formula for making it happen faster.

And honestly, it all breaks my heart. Because I’ve fallen for it too.

Now, I want to be clear. There are ways of being more effective at any strategy. There are ways to grow faster, but in my experience, it has nothing to do with a secret, and everything to do with being consistent and patient and practicing a ton of constraint in your business, as well as choosing the strategies you actually enjoy, instead of forcing yourself into a formula that doesn’t work for you.

And I know that doesn’t sound very glamorous or intriguing. But it’s truly where my superpower is as a coach: helping you be consistent over time by creating a sustainable plan that feels really good for you. It sounds so easy. Let me tell you: it’s really not! 

I find that many of my clients burn out over and over again trying to build their businesses on top of their jobs. And it’s because they believe in the lie of overnight success. They feel impatient to make it work, and so they run around trying all the things until they eventually fizzle out and quit, only to return weeks or months later when they remember how much they really want to be a full time entrepreneur. 

And this starting and stopping over and over again is what really hurts your growth the most.

I was recently talking to one of my clients about how in the first couple of years in your business, you believe these lies of overnight success. And then you realize after enrolling in a few programs that it’s all a marketing tactic -- a really successful one I might add!

And this is one of the reasons I’m on a mission to do things differently as a business coach. Because everyone deserves better. You deserve to have realistic expectations about your business. Because you CAN become a successful entrepreneur, but believing you can do it in 8 weeks isn’t helpful. It’s disheartening.


So if you’re struggling right now and feeling like nothing is working in your business, first, take a deep breath. I have been there. And it really sucks, especially when you so badly want your business to work already.

Next, think about one small tweak you can make, and then pay close attention to the results. Keep evaluating.

Don’t throw the baby out with the bathwater in your impatience to get it right. 

Pay attention to what IS already working, and think about how you can put more energy into that.

And if you want my 1:1 attention on your business, you’re welcome to apply for my 6 month mentorship program over at staciemitchell.com/business. This isn’t about giving you a secret or a formula, it’s about helping you create your own unique, sustainable blueprint for growing your business.

And if you loved this podcast, take a screenshot, share it to your Instagram stories, and tag me @staciemitchell. I love seeing and connecting with my listeners, it totally makes my day! And don’t forget to jump over to iTunes and give it a quick review -- it is so helpful for getting new listeners and spreading the message!

Have a great week ahead!