Struggling to stay consistent in your side business? Today, Stacie shares the four personality types who can never seem to stay consistent and why, as well as how to change it so you can stay consistent with ease. Because we all know consistency over time is the magic sauce of a growing business - you don’t want to miss this one!
Welcome to burnt-out to biz boss, the podcast that teaches you how to go from burnt-out employees to fired up entrepreneur in less time and with less stress and hustle. And now here's your host business mentor, burnout expert, and professional life coach Stacie Mitchell. Hello, and welcome back to another episode of burned-out to this bus.Stacie:
I am so happy to be talking today about something really important to me. If you followed me long enough, you know, how important it is, consistency staying consistent, especially in your side business. When you have a full-time job is hard work, but it is so freaking important. I honestly think that my consistency when I was growing my business in 2020 is what led to me now having high-income months. And if I wouldn't have been consistent all throughout the year, I would not have met the 5k and the 6k months at the end of the year. And note that I was being consistent, even when I was hardly making anything. I started being consistent in January, 2020 and kept being consistent, which in January, I made a hundred dollars basically, and kept being consistent through all the months that I made nothing until I started to see the return on the investment. It really is a return on investment. And I like to , kind of make the analogy of putting money into the bank every single time. You're consistent every week, you're consistent in showing up and doing social, whatever your things are, which we'll have to do an episode on figuring out your, what I like to call the non-negotiables, whatever those are. It's about showing up every week and doing those things that you said you were going to do in your business. And when you're able to do that and you stay consistent, it's like putting money in the bank. It's like investing into your business and it grows and it grows. It may only be, let's say $20 at a time, but then you turned around and you're like, Whoa, suddenly I have a lot of money. And that's sort of how business works. Like you, you see the growth over time. It doesn't happen overnight. That's why the consistency is so important. I know I'm going to talk about this more later. So just get ready and know this too. This is my first off-script podcast episode. I know all the other ones, except for the interviews had a script that I was reading from. Did I go off script? Yes, but this really only has four lines of an outline for four pieces that I need to touch. And that's it. I don't have a script today. The reason that I'm doing that is because I'm trying to let it be easy. And I realized that I was not following the advice I was giving you when it came to my podcast, I'll be really honest. I was spending a lot of time creating the scripts. It was taking me probably an hour or two hours sometimes for a 15 to 20 minute podcast. And then I had to run for the podcast and edit the podcast. So it's like , you know , what if I just show up as myself, talk about what I want to talk about and let's just see what happens. So if you love this new format, or if you just want to give me a little boost, please take a screenshot, share it to your social media, to your Instagram stories, tag me at Stacie Mitchell and let me know that you're listening and make me feel good. It really does. It makes my day. So I would love that you also get more, more eyes, well, not eyes, more ears on the podcast , which is super important for growing it. So let's talk today about why you can't stay consistent in your business. I struggled with this. So I'm just going to tell you a little bit about where I was. So I wanted to be an entrepreneur since, well, honestly, since 2012, I graduated with a master's degree in counseling and I wanted to be a coach. Like I think this must have been around the time that Brooke Castillo of the life coach school started her podcast, because I was very much into the idea of being a life coach. And I knew a little bit about Martha Beck and I know a little bit, not nearly as much as I know now about coaching and I was doing career coaching for a fashion college. But I was like, I , I think I want to be an entrepreneur and a life coach. And I distinctly remember talking about that with my mom. And this is so weird. This is where you get the real me , huh.:
And thinking I'm telling her like, that's what I really, really want to do, but I didn't think it was possible for me. And yet here I am doing it. Sorry. I did not expect to get teared up. But the thing is, it took me from 2012 to 20, 28 years to be serious and consistent and to believe in myself enough to kind of go all in. And what I mean by go all in is not burned myself out, trying to make it happen, but go all in knowing that it was possible and go all in knowing that if I just kept going, that it was going to work out and it did. And so I want to get into what keeps, what kept me and what keeps others from being consistent, because it took me eight years to learn how to be consistent. And I see that I find four distinct sort of personality types in terms of not being consistent.Stacie:
So I'm going to talk about those so you can get a better idea of where you might fit and why you can't be consistent. So the first one that I see a lot is the overthinker . I definitely had this problem. If you go back into my Instagram story highlights, you can probably find my training on my history of niches or niches, depending on how you say it. I constantly shifted my , my niche all the time. In the beginning of my business, I was constantly messing with things that didn't matter, like my website or my Instagram bio or my branding colors or whatever, like things that didn't have any impact, which I'm sorry if this is you, but it does not matter that much. I just created a training for my first training for simple success, collective and I at the end, because we're talking about clarity and who you serve and your messaging getting really clear on that.:
But I also say at the end, like you just have to make a decision. You have to make a decision and you have to move forward and you just have to be okay with this is the decision. And I did that with burnout coaching in 2020, I made up my mind, I am not shifting it. This is the, this is the niche. I'm going to talk about it. This is what I'm always going to talk about. And there you go. I grew, I stopped messing around with my website all the time. I stopped messing around with my colors. I stopped messing around with things that didn't matter. And I did the thing that we all need to do, which is the scary part. And I started putting myself out there in front of people. I started helping people. I started giving value instead of just like hiding away behind my website and my branding and the perfect I help statement.Stacie:
I actually forced myself out there and I'm going to get to the next personality type, because this is important. The non-believer until you believe that it's possible for you, it's going to be impossible to stay consistent. It's also going to be really hard not to overthink everything like the overthinker , the belief though, because here's the thing as an overthinker , I thought I'm doing work. This should work. I'm working in my business. I'm doing something, but shifting around is not helping me overthinking things. Wasn't helping me. But before that I was a non-believer . And so I would put a tiny bit of effort in, I would maybe even launch, like I had a website for a very long time that I didn't do anything without a social media page that I was kind of on, but I didn't believe it was going to happen. And so I couldn't stay consistent because what was the point?:
What was the point of staying consistent? If I didn't believe it was possible for me, it took me a very long time to get comfortable with the idea that I could actually make this happen. It took a lot of mindset work and a lot of mindset coaching. It also took surrounding myself with people who were going all in on their businesses and all in on themselves. Because I think if you're surrounded by people who have no entrepreneurial ambition who have, who are very happy with just normal every day nine to five corporate life, if that's their dream life, it's going to be hard for you to feel like your dreams are valid and that you, your right to have this dream that it's good for you. And that you can make it happen. It's hard when you're surrounded by people who don't get it. So it's important if you're in a place where you can't even really get started, like you're not doing anything in your business, even though you really want one, or you start for , maybe you go for like a month and then you're like, and you get kind of you know what I mean?Stacie:
Cause I've been there, you know , like I'll get back to it and then you never get back to it. You probably need to, to build that belief muscle. Okay. The next personality that do too much, or I have also been this person, I just need to work harder to get there faster. Oh boy. Yeah. So this is, I would say this is where a lot of my clients are when they come to me, they're either overthinkers or do too much there's most of them have the belief because that's just so crucial even just to make the investment in yourself. But the do to mature is the person who is like, okay, I'm working 40 hours a week, but you know what? If I can give 30 hours a week to my business, it's going to grow it faster. I'm going to get there faster. I can quit my job faster. I can grow my income faster. I can get clients faster. I just need to give more of myself, forget about weekends, forget about nights off, forget about vacations. I can make this happen and I can make it happen fast. If I just commit and go all in and never get myself a break. And you know what happens? I think we all know we're listening to burned out , burned out of as well as you burn out.:
Yeah. You burn out and you quit on your, you quit on your business. You quit on your dream. And I think I see this so often and you don't, many of my clients don't know that's what's happening. They're just like, I need a break. I need a break from my business. I just need a break. And it's because they have been trying to do so much in a short timeframe, too much that they just can't keep it up. And I will say, this is kind of where my superpower power is. In the sense of, you've got to simplify, you're simplifying your offer. You're simplifying your message. You're simplifying your strategies. You're getting super clear on what's making the most difference in your business. And you're only doing those things. It doesn't have to be as hard as everybody makes it out to be.Stacie:
And finally, I'm going to give you the last personality type that I see. This one makes it makes me the most sad, because this is where I was for a large majority of those eight years, the some day , or now's not the time, but I swear I'll get to it soon. Or I know I'm meant to be an entrepreneur. Like I know that it's going to happen, but I'm not really ready to do it. I don't have time to focus on that right now. And sometimes that's true, but I sometimes I think back and I think what if I had started a blog and just blogged once a month, what if I had started an Instagram back in 2012? And I know what if they're not helpful, but it's just something to think about. Like what if I had very, very, very slowly grown my business over those eight years.:
Just think about that. How incredible would that have been? I probably would have been able to quit my job a lot faster. So I'm not saying that you can never be the someday or sometimes there are legitimate reasons why it's not the right time. Sometimes there are circumstances in your life where you just cannot focus your attention on growing a business. It's not what I'm saying at all, but I wasted a lot of time. Over those eight years, I had capacity. Most of that time, even if it was just for a couple hours a week and the someday, or I think it's important that you really reflect on, am I making excuses for myself or am I legitimately not able, do I legitimately not have capacity for anything? Because you're putting your dreams on hold. And with any of these, honestly, you're putting your dreams on hold.Stacie:
It's funny because at the end of the day, whether you're overthinking and working on things that don't matter, whether you're just don't believe it's possible. And so thus it's hard to stay consistent, whether you're doing too much. And so you burn out over and over, or whether you just are putting off your dreams, all of it is putting your dreams on hold because you're not showing up and you're not doing the things that actually matter. And that actually move your business forward and the actually grow your income. Wow. This actually went a lot longer than I thought. Here's me thinking I must have a script. And I'm like, actually, this has been pretty good. I don't know that I would have say it, say it all exactly the same way, but I think that the message got across and I know that it doesn't have to be perfect for you to get value from it. And I want all of you to take that away today, too . You're allowed to be imperfect while you grow your business perfectionism. Oh my goodness. Comparison. All of it comes up when you're, especially in those beginning stages, when you feel like you have no idea what you're doing and everybody else looks like they do, which by the way, no one knows what they're doing.:
You get better and better at what you're doing, but, but you never are like a hundred percent sure. Cause that's entrepreneurship. There's a lot of ambiguity. There's a lot of gray. So get ready for that. Build that resilience muscle for ambiguity, but consistency. I'm coming back to it again. I want to , I want to talk about why very quickly it is so important to growing, especially when you don't have a lot of time. I've talked a bit about this on Instagram stories, but our brains struggle when we're learning new things, it takes us longer. It's , it's just, it takes a lot of energy brain energy, but when you are consistent, when you choose certain things that you do every week, you get faster, you get better, you get more efficient. You learn from that and you keep growing and evaluating. When you are constantly all over the place, whether it's taking breaks, whether it's changing your strategies, whatever it may be trying to do too much, you're never getting faster and you're never getting better because you're not allowing the consistency to work its magic.Stacie:
And there's actual neural research to support this. I'm not just saying this, the circuitry in your brain. The good way to think about it is it's like there's a dirt road when you're learning something new and slowly as you do that thing over and over and over and over again, it becomes a paved road and it becomes a highway and it just becomes so much easier every single time. And what this does is it allows you to do the things, to move your business forward, to get more clients, to grow with less time, energy, and effort. So then you can do other things. You can potentially build a new program. You could serve your clients better. It gives you time and space to breathe. And in the beginning, it's not going to feel that way, but over time it gets easier and easier and easier. I promise you really. So I hope this helped. I hope I have reinforced the idea that consistency is important. And by the way, consistency does not mean working, you know, a million hours a week. It can be as few as five hours a week. It all makes a difference.:
Okay. Well, I would love nothing more than to connect with you, either on Instagram at Stacie Mitchell, or you can come join my Facebook group, which is burned out to biz boss, which you can get to easily from Stacie mitchell.com/group. And if you haven't, I would so appreciate. If you would jump over to iTunes, give me five stars, give me a rating. It makes such a difference in showing other people, the podcast and making sure other people know about it. All right. Have a great day. If you love this podcast and want more, you have to check out. Stacey's burnt-out to biz boss , Facebook community, where she shares more tips, training, and free coaching opportunities. Learn more [email protected] slash group. And don't forget to review, subscribe and share with a friend. We'll catch you in the next episode.