Something Even Better

Pre-SEB: Why we fall for secrets, formulas, and scams

May 17, 2021 Stacie Mitchell Episode 24
Something Even Better
Pre-SEB: Why we fall for secrets, formulas, and scams
Show Notes Transcript

Why do we continue to fall for fake promises and “secret” strategies that aren’t secrets at all when it comes to building our online businesses?

Today, Stacie covers why it’s so easy to fall for marketing scams and how to overcome it by using real-world examples. The truth: we WANT it to be real, but we can choose to believe differently and protect ourselves in the process.

Podcasts mentioned: 

True Crime Obsessed: An Honest Liar

Duped: The Dark Side of Online Business

Intro:

Welcome to burnt-out to biz boss, the podcast that teaches you how to go from burnt-out employee to fired up entrepreneur in less time and with less stress and hustle. And now here's your host business mentor, burnout expert, and professional life coach Stacy Mitchell.

Stacie:

Hello, and welcome back to a new episode of burned out to biz

:

I am so happy and excited to be talking to you about what is sure to be a doozy of an episode. It is all about why we fall for formulas, for secrets, that aren't secrets. And for online scams, I was recently talking to a client who has been a coach for a couple of years now , and she was just saying that at some point in time, you have this realization that there are no secrets. There are no formulas, there are no shortcuts to being successful in business. And it's so true, but it's so hard to stop believing they exist. And I'm going to use some examples today because they think they're really important for showcasing why this happens so often. But I really had the idea for this podcast when I was listening to a different podcast, not related to business at all true crime obsessed, which if you are into true crime is a really amazing podcast that I recommend, but they were doing the coverage of an honest liar, which is a documentary about James, the amazing Randy , who was a magician who turned into an investigator and a skeptic for mediums, for other magicians, for psychics, for faith healers, for anyone who he thought was really taking advantage of people and taking their money.

Stacie:

And by the way, I'm not going to get into whether I think any of that is real or fake. My point today is something completely different, but in the documentary, the amazing Randy , this is back, I think in the seventies, works with Johnny Carson of the tonight show to set up a man named Ernie Geller . And this was a man who was known for his ability to move objects into Ben spoons with his mind. So they set him up, they were taking him on the show, Geller went on the show and he was not able to do his tricks. The amazing Randy had coached the tonight show staff on what to do to be sure Geller wouldn't be able to do it. Randy had coached them to get new props, like to not let them use their own props, different things, just to make sure he wouldn't be able to move anything with his mind.

:

And thus, he was not able to do it on TV. But the interesting thing is that Geller went on to make lots of money, lots and lots and lots of money even after this happened and the larger reaction of the public, wasn't what you would have expected. People actually got angry a little bit angry at the amazing Randy and the quote from the episode that really stood out to me. The podcast episode was everybody wants it to be real. And I start with this example because I don't think it's so different from all of us wanting successful online businesses. We so badly want the secrets to be real. We so badly want a formula to make us explode overnight. We so badly once someone to promise us a result and to actually have it happen.

Stacie:

Another great example that I hate to use the weight loss industry. 95% of diets fail science has proven it over and over. The research has proven it. Most people gain the weight back after a diet, and yet it's a $71 billion industry in the United States alone. And I've talked about it very briefly on the podcast before, but before I realized that the diet weight loss industry was a total sham, that it didn't work. That diets do not work, which that could be a different podcast for a totally different kind of audience. But I was always looking for the magic bullet. I mean, I'm just gonna be really honest with you. I am not like this anymore, but I wanted to be skinny. I wanted to be slim and I wanted to tap and quickly, and it, that magic bullet doesn't exist. There is no magic pill, but what happens is when we believe that when exists , we, we can more easily fall for scams and for secrets and for weight loss formulas that don't actually work. I really think that humans fall for formulas and secrets and scams because humans love a shortcut. We want things to be easy. And in reality, our most natural state is laziness and that's for survival purposes. When we have to work hard, when we have to think hard, it consumes calories. It's a survival mechanism to find a shortcut, to find a secret, to get there faster.

:

I have a, who recently replied to one of my newsletters, which strangely was about how much water I was using in my coffee and how, when I stopped using so much water, my coffee was a lot better, but I could just couldn't figure it out for a long time. But the moral of that story was that less is more and that small actions over time and consistency is the best easiest path towards success, but it is so frustrating. And my friend responded because she's like, yes, like we want it to happen so quickly because the small actions over time don't feel like enough. It doesn't feel like it's happening fast enough. And I really think that that impatience for results is what primes us to fall for secrets and formulas. And I think that's especially true when we're seeing people who make it look so easy who are having these really large launches who are buying these big homes who are selling this lifestyle to us of what it could be like if we just knew their secret. If we just followed that formula, if we were just in their inner circle and they make it look easy, they make it look like it's not very much effort and you could have it too.

Stacie:

And what's funny to me is that it's not so different from weight loss. When you think about it, right? The before and the after photos, the results, not typical testimonials, you're using someone's desperation to get a result, to have them invest a lot of money in a secret. That's not actually a secret at all. And I just, I really wanted to record this because if you're new to online business, you probably haven't figured it out yet. You're probably still in that stage where you're like, I just need that secret thing. That's going to make my business explode. I used to really believe that it existed too . I used to really believe there was a formula I needed and that if I didn't have it, I was not going to have success.

:

And I want you to know there are ways of making it easier to stay consistent. There are ways of making it easier to attract your right clients. There are ways of making business easier in many, many ways of making it simpler. I do think that's true, but there are no cookie cutter solutions, formulas secrets that are going to explode your business overnight, no matter what, right? Like those don't exist. Are there ways of making business better? Absolutely. But if someone is selling to you, this idea that if you just go through this eight week program, you're going to easily have a five figure launch. It's probably not true. And they can't actually promise you that period. It's just not possible. It's so dependent on so many factors. And I think that's, what's so hard about knowing whether things are real or not. You're not getting the full context of the people who have gone through the program andtheir privileges, you're not getting the full context of it all, but there are no secrets.

Stacie:

And it's really hard to hear it because you want it so badly. You want so badly to have your business to work and you want it to work quickly. And I remember being in that place, but what I wish someone had told me is that the biggest secret is to just show up consistently is to just be consistent over time. That is the magic not giving up is the magic. Now it's hard to sell that consistency. Isn't always the sexiest answer, right? It's not the most like sexy thing, but consistency is where it's easier. Consistency allows you to master a strategy over time. Consistency allows for your clients to get to know you over time. Your potential clients, consistency allows you to hone in on who you're really talking to in your message. Consistency allows for your neural pathways to get stronger and stronger as you continue to practice tasks, as you continue to master marketing strategies. So that over time you can do them faster, you can do them better, and it takes very little of your energy.

:

And it's just funny that nobody sells the secret of consistency, but it's so, so powerful. So the next time someone is marketing a secret or a strategy or a formula that is the secret. I want you to take a step back and I want you to really, really question first, what are they trying to sell you? Are they trying to sell you overnight success? Because that does not exist? Is their strategy something you really want to learn and commit to, or are you grasping for the overnight success pill that doesn't exist? I think pausing and reflecting and making sure something is a good fit for you is one of the best ways of being a good consumer question . Things. Don't be afraid to question things. And if you want more help on this, there's a really great podcast called Duped by Michelle Mazur and Maggie Patterson.

Stacie:

It goes into much more detail on the different kinds of scams and lies and bro marketing, and all of the things that are happening in the online business space and really help prepare you to be the best consumer that you can so that you don't be duped so that you're not duped. I really hope that this episode resonates. I hope that you know, that you can be successful. I hope that you know that you can make good money in online business. I just don't want you to fall for a secret that doesn't exist. I don't want you to pay for something that's not legitimate. Sometimes your gut is the best place to check in, but also use use your logic and your reason, and really think through when someone is selling something to you, whether it's the best thing for you at this time, or whether you just need to give your business more time and more consistency. If you love this podcast, I would love if you would take a few moments of your time to hop on over to iTunes, hit those five stars and give me a review. It makes such a big difference in getting new listeners, or I also love to hear from you on Instagram. So take a screenshot and tag me at Stacie Mitchell in your Instagram story. And let me know your thoughts. See you next week. If you love this podcast and want more, you have to check out Stacie's burnt out to biz boss , Facebook community, where she shares more tips, training, and free coaching opportunities. Learn more over at staciemitchell . com/group. And don't forget to review, subscribe and share with a friend. We will catch you in the next episode.