Trust is THE key to consistently creating results in your coaching business. But what is trust, what does it look like, and how do you create it?
Today you’ll find out why trust is crucial to a successful business and how to create trust in yourself and in your business.
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What's the biggest secret behind a successful life coach consistency. Welcome to the consistent coach podcast. I'm your host, Stacy Mitchell and I help coaches simplify their businesses and their marketing so they can easily stay consistent, get clients and grow their income, using the power of routine habit, building a neuroplasticity because you don't need to do and be all the things to be successful. You just need to be consistent.Speaker 2:
Hello, and welcome back to a new episode of the consistent coach podcast. I am super thrilled to be talking to you today about something that is so, so important to becoming a CEO, to becoming the entrepreneur and coach that you dream, that you just dream of becoming and not a whole lot of people talk about this. So I want to talk about trust, but before we get into that, I do want to very quickly talk about my new one-on-one program. The consistent coach. This is the program to Uplevel your coaching business while also simplifying and streamlining it. So you can more easily signed clients with less effort over time, which I think we all want, right? This is very high touch. And so there are limited spots for 2021. If you're interested, you can check it out at Stacy mitchell.com/consistent and apply today. Once you've applied, we'll set up a call to make sure it is a perfect fit for you. And I cannot wait to see your application. So let's get back to trust and I'm going to do that thing that people do, which I know drives people crazy. But I want to talk about the definition of trust. The definition is from belief in the reliability, truth, ability, or strength of someone or something. Ooh, let that sink in for a minute. It's belief, belief in the reliability, truth, ability or strength. And as an entrepreneur, I think one of the most important ingredients and becoming successful and becoming consistent is trust. It's building the belief that, you know, what's best. It's building the belief that it is working. It's building the belief that you can figure things out. Something that I see in so many coaches that I work with is this almost like this feeling underneath that they don't know what the quote right answer is. And here's the thing, something that I talk about all the, with all of my clients, whether they are one-on-one or in my simple success collective, there is no right answer. There's no right way of doing something there's no right and wrong. And I actually think that's what makes entrepreneurship kind of hard for some people it's very ambiguous. It's not black and white. It's very gray. There are so many methods that can work. And so it really comes back to that trusting in what you decide, trusting in what you've committed to trusting in your vision and trusting that you actually know what's best your business. I have to say that when I started would just show up this way, when I started to build that trust, when I started to build the belief, which has all that trust, it really is that I could figure things out and that I knew what was best in the moment. And here's the thing choosing in the moment doesn't necessarily mean that I'm choosing the quote, right? Answer is the right answer for the moment and choosing and trusting that I know the answer doesn't mean that it is going to work out, that it's going to work out perfectly because that's not business friends. Trusting is knowing I am making this decision and whether or not it works. I know that I can figure it out. I know that I will kind to myself on the back end of a failure, because a failure is just one step to success. And that's not to say failure. Doesn't suck in that. It's not hard by the way, that would be a lie. But underneath when something doesn't go, the way I had planned it to, there is no sense of talking to down to myself. There's no sense of you did the wrong thing. The deeper belief that I hold, that I encourage all of you to hold is you just figured something out smart girl. You just figured something out that you didn't know before. It may not have worked the way that you thought. Now we know we can evaluate and we can move forward. So I think that is the trust. I mean, there's so many within trusts . We'll keep talking about it, but that is the trust that you need in yourself and in your abilities when it comes to building a successful business. I also want to talk about the belief that it is working. So, you know, there's a reason that I do this kind of work with coaches and it's, my brain loves it gets its favorite thought pattern to fall back on. It loves to say, you need to do more. Like if you would just take 14 more actions today, you would sign that client. I'm just telling y'all the truth. This is what my brain tells me. I know not real, which is the important part, right? But it's building the belief that what I have already done is enough. What I have chosen to do is enough. What I have committed to doing my non-negotiables, my shortlist of things is already enough and that it is working. And now I know you might be like, wait a minute, but you just said that, you know, if something doesn't go right, it's an experiment. Yes, absolutely. That is the enemy business. Uh, I recently had a great call with Ms . Simple success collective, and something that came up was , uh , sort of this concept of, you know, I say this one thing in my business and I believe it, but it also say this other thing in my business and I believe it, and they flipped each other. Uh huh . Yup . That, that is true because that , yeah , that's what the ambiguity is. Right? Two things can be true. They can be opposites and they can be true at the same time. It is very confusing. But I do recommend that if you really struggle with that kind of thinking that you try to expand your mind because there really is no right and wrong. And even when it comes to your philosophy and your values and your business, sometimes two things can be true at once that conflict each other. So the belief that it is working is important to me, but there's also a time and a place to evaluate what's working. Right? And those two things, things may seem like they were in conflict with each other, but they're not. And trust is really the undercurrent of all of it because in the moment of believing that I need to do more, that the thing that I've committed to is not enough enough. I could choose to do that, but I don't. Right. Okay . Choose to believe that what I've already committed to is enough that it's working. I also choose to believe that not doing more, makes it easier to evaluate later because evaluation is still important. And I can believe that it's working, evaluate what's working, make a shift even. And the belief is still that it's working because it is working. I am figuring out data. I am experimenting. I am like a scientist working on a hypothesis. I am proving it true or false. All of that is working. Whether or not it gets the result that I expected is different, but it's still working. And it's working even when nothing is happening. So this really goes into that belief work of I've chosen to do this. This is what I'm doing. I'm staying consistent. This is working when it's time, I'll evaluate and I can tweak it as I go. And the underlying underneath all of that is that I can figure this out itself. Trust. I have the ability to figure it out. If I'm not getting the result that I want. This also very much relates to trusting the power of consistency. Over time, there is absolute magic trusting. That's showing up consistently and doing whatever your non-negotiables are for marketing your business, which go back and listen to that episode, if you haven't. But trusting that, doing that short list of things that shortlist of action is going to make, make it work, right? It's going to make something happen that hasn't already happened. And that is part of this trust because in the beginning, if you're newer or if you haven't been marketing consistently up until the , this point, not very much happens, you're right in a place where you're wondering, well, this doesn't work where you're thinking to yourself. Clearly I have missed something and I need to go looking for my next shiny object. I know this to be true, by the way I feel it in myself. I see it in my clients. It's like I have showed up for let's even just say six weeks. I have shown up for six weeks consistently posting three times a week, doing one podcast a week, whatever your list is, whatever your list of things is, even if it's just sending one email a week, I have shown up and done that. And now thing has happened. Ooh. Yup . That's where building that trust that consistency he is going to work is so important because it does showing up time and time again, N works and it works over time. And the hard part is you never know where the tipping point is going to be. There's a post I made on Instagram relatively recently of where most coaches stop and it showed a little figure, figure person pushing her up, rock up a hill and they just stop right at the top. Whereas if they'd just gone a little further, the rock would start falling down. The other side of the hill and everything would get easier. Right? I say this because that's kind of what consistency is like, like you're pushing a rock up the hill and then slowly you're at the top and you realize I don't have to push it anymore. And I think you never know when that point is going to be. And it is so, so, so easy to be like this isn't working, scratch everything I've been doing. Start doing something totally different, which by the way, kind of ruins the evaluation piece because you're never getting to the point where you can evaluate it for constantly shifting your strategy. But it also is taking away your trust. It's taking away the commitment and the trust that you made to consistent . Let's see, trust also means trusting your own decisions and trusting your intuition. Many times I'll have clients come to me for feedback, right? For this is what I'm thinking of doing. What do you think? Which that's fine. I'm a business strategist. That's part of what I do. But I also always say like, this is your business and you can do whatever feels good to you because I never want to get in the way of someone and being an entrepreneur, being entrepreneur is making your own decisions, trusting those decisions and trusting your intuition. There've been many a time when I have said I have this super intense, almost like a gut feeling that I need to do this today. It doesn't align with the plan. It doesn't align with my non-negotiables necessarily. It doesn't align with what I thought I'd be doing, but it's very different . I'll get this feeling of like, I need to do this. And I trust it. And I , I would say probably 90, 95% of the time, it proves me true. It might just be as simple as like, I need to reach out to this person and make an offer. And most of the time it's true. It's just very interesting. So if I was following the advice of a business strategist or, you know , a business coach or whatever, they might say, like, ah , that's out of the plan, you can't do that. And then I would have missed that opportunity because I didn't trust myself and my own intuition. So keep that in mind. Right . And then it really gets down, I think, to not worrying about the, how I recently showed up on my Instagram stories and talked about how I manifested a move to Colorado and people were really into this. And I've actually, I keep getting messages about this. I had a letter that I had written to myself in October, 2019 that said, I want to live in the mountains among other things. So I want to have a business and all the things that I wanted that I didn't yet have, and all of them have come true. Like we're moving to Colorado soon. We're moving to the mountains soon. And of course people were like, how did you make that happen? And honestly, all of it was not worrying about how I just want to say like, yes, I have enrolled in programs. I up, I have invested, I have done things to make my business grow, but ultimately I've had to very much let go of the need to know exactly how it's going to happen. The step-by-step where's the money coming from. Who's going to sign up when it's just impossible. It doesn't work that way. And really, and truly in terms of the job, which we'll get back to the move. But in terms of like payments , sorry, and building a business, I want you to think about, if you had to worry, if you're currently working in a job about how you were going to get paid every month, like, I want you to just take a step back and think about worrying about that. I bet you don't for the most part. So I bet you're not thinking, oh, well, the person in HR has to approve this and the person in accounting has to do this. And then they have to do that. What if they forget to do that? What if they forget a step? What if I never get paid, blah, blah, blah, blah, blah, blah, blah. And yet this is what we do with our businesses and sometimes with our lives, right? Like I want to know step by step exactly how this is going to happen. And I've never, I'm just going to tell you, I think that I know the series of actions and the beliefs that I need to hold to create clients for myself, but I have never been able to predict exactly what , what is going to happen and how it's going to happen. Uh, I recently had a one-on-one client sign up with me and it was so quick, like I just saw her follow and then I saw her do this and I saw her do that. And I, and then she put in the application and I was like, whoa, that was unexpected. And honestly, I think that is true for so many things that happen in my life. Same with moving to , right? So it's being open. It's being open to all the possibilities of how it can happen and not worrying and not trying to get into this really specific. Okay. In this email, 15 people are going to sign up because I swear to you, that's probably not going to happen. It's great to have that belief that it could happen. But I think just being very open about where clients are going to come from, how you're going to make something happen, like moving to the mountains, I'm just going to be really honest. And Frank, it's hard work. It's a lot of work to move across the country and we've done a lot of moves, but still, I'm always surprised by how much work there is. And I just want to say like if I had a year and a half ago, thought really deeply about exactly how we were going to move, like how we get the money, where we would move to blah , blah, blah, blah, blah. Right? Thinking through every single little step I guarantee you, we would not be moving because it is so to try to figure out every single thing and advance. So that really is back to that trust piece, trusting that you know exactly what to do when you need to do it. You do not need to predict it. You don't need to know exactly where everything's coming from. In fact, like in may I sold just under $10,000 and in programs, I had no idea that was going to happen. I had no idea how it would happen. I couldn't have predicted it, but I trusted that it would happen. And that really is the key point building that level of self-trust and just trust in your business and trust in the universe and trust in all of it that it's going to work out is really important. I also think too, this comes up with not worrying about the, how, of how you serve your clients, because this comes up with newer coaches where there's this feeling of. But what if, I don't know, what if I don't know what to do? What if I get stuck? And this goes back to that trust trust in your ability, trusting that you're going to know what to do in the moment. And you will like, think of all the times you've figured something out. The only thing that's happening when your brain does this to you is it's just scared. It's scared that you're going to get in a situation that has never been in before, because change is scary. But when you really, really dig deep and think about it, you know, you know, you can trust yourself to figure something out. And honestly, in many ways, I think consistency and showing up consistently helps build a lot of that self-trust muscle that you're thinking might be missing right now. And that comes from this deeper level and trusting that all of this is going to work out, that you can have the most amazing coaching business that you never thought you would ever be able to have. So just believing, believing that it's all possible and that you have what it takes. You can figure this out. You are an entrepreneur, you're your own CEO. You can make things happen. You can fix mistakes, you can serve your clients. The most important piece in all of this is that this is truly mindset work. You know, I think sometimes when people hear me talk about consistency, they think that it's all about action, but consistent action doesn't come from nowhere. It comes from your thoughts. It comes from your feelings. So you want to really think about what are the beliefs that you're thinking about every single day and how is that affecting the actions that you're taking in your business? Because I guarantee you that it, all of those beliefs are impacting what you're doing. So you have to start with this mindset. You have to start with building this trust in yourself, really start to examine the beliefs that you have about yourself, about your ability, about being able to show up, figure things out, keep going, trusting your own decisions, trusting your intuition, trusting that you can make this work because you can. I hate to use this, but if you believe it, you can achieve it. I love my corny sayings, but it's true. If you believe that you have what it takes, you will have what it takes. And I think that is probably the hardest, hardest thing to really nail down in your business, but just know it's just belief. It's just your brain. It's just your thoughts. And the great thing about all of that is that you do have control and that you can start to change them over time. Have a wonderful week ahead, please. If you love this podcast, tag me, take , take a screenshot of it on your phone and tag me at Stacy Mitchell on Instagram. I love to see it when you're listening and share what you've learned, share what you think about trust. I really want to know have a great day. IfSpeaker 1:
You love this podcast, hop on over to iTunes and give it a rating and review. I read every review and love hearing from my listeners until next time, get clear, get consistent, get clients.